Explaining purchasing behavior within world of warcraft

Journal of Computer Information Systems

Volumn 52, Issue 3, 2012, Pages 18-30

  Guo, Y U E ^a   Barnes, Stuart J ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

PLS; Purchase behavior; Structural equation modeling; Virtual world; World of warcraft

Indexed keywords

EID: 84861048019     PISSN: 08874417     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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