Virtual item sales as a revenue model: Identifying attributes that drive purchase decisions

Electronic Commerce Research

Volumn 9, Issue 1-2, 2009, Pages 97-113

  Lehdonvirta, Vili ^a  

^a HELSINKI INSTITUTE FOR INFORMATION TECHNOLOGY   (Finland)

Author keywords

Business model; Consumer behaviour; Online communities; Purchase drivers; RMT; Virtual consumption

Indexed keywords

CONSUMER BEHAVIOR; INTERACTIVE COMPUTER GRAPHICS; INTERNATIONAL TRADE; SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

BUSINESS MODELS; GLOBAL MARKET; PURCHASE DECISION; PURCHASE DRIVER; REVENUE MODELS; RMT; VIRTUAL CHARACTER; VIRTUAL CONSUMPTION; VIRTUAL CURRENCY; VIRTUAL ITEMS;

SALES;

EID: 65049086470     PISSN: 13895753     EISSN: 15729362     Source Type: Journal    
DOI: 10.1007/s10660-009-9028-2     Document Type: Article

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