Purchase behavior in virtual worlds: An empirical investigation in Second Life

Information and Management

Volumn 48, Issue 7, 2011, Pages 303-312

  Guo, Yue ^a   Barnes, Stuart ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

PLS; Purchase behavior; Second Life; Structural equation model; Virtual world

Indexed keywords

PLS; PURCHASE BEHAVIOR; SECOND LIFE; STRUCTURAL EQUATION MODELS; VIRTUAL WORLDS;

INTERACTIVE COMPUTER GRAPHICS; SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

SALES;

EID: 80054692640     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2011.07.004     Document Type: Article

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