Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment

Econometrica

Volumn 83, Issue 1, 2015, Pages 155-174

  Blake, Thomas ^a   Nosko, Chris ^a,b   Tadelis, Steven ^a,c  

^a EBAY INC   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising; Causal inference; Electronic commerce; Field experiments; Information; Return on investment

Indexed keywords

EID: 84923051093     PISSN: 00129682     EISSN: 14680262     Source Type: Journal    
DOI: 10.3982/ECTA12423     Document Type: Article

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