Northern exposure: A field experiment measuring externalities between search advertisements

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2010, Pages 297-304

  Reiley, David H ^a   Li, Sai Ming ^a   Lewis, Randall A ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

advertising; externalities; page placement; sponsored search

Indexed keywords

CLICK-THROUGH RATE; CONTROLLED EXPERIMENT; FIELD EXPERIMENT; SEARCH RESULTS; THEORETICAL MODELS;

ELECTRONIC COMMERCE; SEARCH ENGINES;

ECONOMICS;

EID: 77954809451     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1807342.1807390     Document Type: Conference Paper

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