Incremental clicks: The impact of search advertising

Journal of Advertising Research

Volumn 51, Issue 4, 2011, Pages 643-647

  Chan, David X ^a   Yuan, Yuan ^a   Koehler, Jim ^a   Kumar, Deepak ^a  

^a GOOGLE INC   (United States)

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EID: 83455236146     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-4-643-647     Document Type: Article

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