Customer and non/customer perspectives for examining corporate reputation

Journal of Product & Brand Management

Volumn 18, Issue 5, 2009, Pages 326-337

  Shamma, Hamed M ^a   Hassan, Salah S ^b  

^a AMERICAN UNIVERSITY IN CAIRO   (Egypt)

^b GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Corporate image; Customer behaviour; Individual perception; Stakeholder analysis; United States of America

Indexed keywords

EID: 70349682761     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910981800     Document Type: Article

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