Consumers rule: How consumer reviews influence perceived trustworthiness of online stores

Electronic Commerce Research and Applications

Volumn 11, Issue 1, 2012, Pages 49-58

  Utz, Sonja ^a   Kerkhof, Peter ^a   Van Den Bos, Joost ^a  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

Assurance seals; Consumer reviews; Electronic word of mouth; Online shopping; Reputation; Trust

Indexed keywords

CONSUMER DECISION MAKING; ELECTRONIC-WORD-OF-MOUTH; MAIN EFFECT; ONLINE CONSUMERS; ONLINE SHOPPING; ONLINE STORE; REPUTATION; TRUST;

EXPERIMENTS;

ELECTRONIC COMMERCE;

EID: 84857040125     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.07.010     Document Type: Conference Paper

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