Does brand management of corporate reputation translate into higher market value?

Journal of Strategic Marketing

Volumn 18, Issue 3, 2010, Pages 201-221

  Smith, Katherine Taken ^a   Smith, Murphy ^b   Wang, Kun ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c TEXAS SOUTHERN UNIVERSITY   (United States)

Author keywords

Brand image; Brand management; Corporate reputation

Indexed keywords

EID: 77954168143     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903537030     Document Type: Article

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