Social media, reputation risk and ambient publicity management

Strategy and Leadership

Volumn 38, Issue 6, 2010, Pages 43-49

  Aula, Pekka ^a  

^a UNIVERSITY OF HELSINKI   (Finland)

Author keywords

Corporate communications strategy; Organizations; Perception; Risk management; Strategic management

Indexed keywords

EID: 78149257652     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878571011088069     Document Type: Article

References (11)

1. The case descriptions are cited from the paper by Pekka Aula and Salla Laaksonen, "Reputational risk in digital publicity" presented at the Viestinnän tutkimuksen päivä t, February 12th, 2010, Tampere, Helsinki.
2. The Economist, January 30th, 2010.
3. Jenny Rayner, Managing Reputational Risk: Curbing Threats, Leveraging Opportunities, (Chichester, UK: John Wiley and Sons, 2003).
4. Economist Intelligence Unit (EIU), Corporate Reputation - Not Worth Risking, (AON, 2007).
5. Jordi Xifra and Enric Ordeix, "Managing reputational risk in an economic downturn: the case of Banco Santander," Public Relations Review, Vol. 35, No. 4, 2009, pp. 353-360.
6. Robert G. Eccless, Scott C. Newquist, and Roland Schatz, "Reputation and its risks," Harvard Business Review, Vol. 85, No. 2, 2007, pp. 104-114.
7. Pekka Aula, "Altered images," Communication Director, Issue 10, 02/2009, pp. 76-79.
8. Paul Slovic, The Perception of Risk, (Virginia: Earthscan Publications Ltd, 2000).
9. Pekka Aula and Saku Mantere, Strategic Reputation Management, (New York: Routledge, 2008).
10. Manuel Castells' term referring to horizontal, many-to-many forms of communication such. It is "mass", because it can reach a global audience, and it is "self", because the production of the content is self generated, self directed, and self selected, see Manuel Castells, Communication Power (Oxford: Oxford University Press, 2009).
11. Susan V. Scott and Geoff Walsham, "Reconceptualizing and managing reputation risk in the knowledge economy: toward reputable action," Organization Science, Vol. 16, No. 3, 2005, pp. 308-322.