The effect of multitasking on time perception, enjoyment, and ad evaluation

Computers in Human Behavior

Volumn 45, Issue , 2015, Pages 185-191

  Chinchanachokchai, Sydney ^a   Duff, Brittany R L ^b   Sar, Sela ^b  

^a UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Commercials; Media multitasking; Online advertising; Task enjoyment; Time perception

Indexed keywords

BEHAVIORAL RESEARCH; HUMAN COMPUTER INTERACTION;

COMMERCIALS; MEDIA TECHNOLOGY; MULTI-WINDOWS; ONLINE ADVERTISING; SCREEN TASK; SPLIT ATTENTIONS; TASK ENJOYMENT; TIME PERCEPTION;

MULTITASKING;

EID: 84919930628     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.11.087     Document Type: Article

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