Threats to the scientific status of experimental consumer psychology: A Darwinian perspective

Marketing Theory

Volumn 14, Issue 4, 2014, Pages 477-494

  McQuarrie, Edward F ^a  

^a SANTA CLARA UNIVERSITY   (United States)

Author keywords

Consumer behavior research methodology; Data fabrication; Marketing science utilization; Research fraud; Sociology of science; Theory and practice

Indexed keywords

EID: 84918502020     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593114540678     Document Type: Article

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