On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness

Health Communication

Volumn 30, Issue 2, 2015, Pages 125-134

  Yzer, Marco ^a   LoRusso, Susan ^a   Nagler, Rebekah H ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

HEALTH SERVICES RESEARCH; HUMAN; MEDICAL INFORMATION; PERSUASIVE COMMUNICATION; PROCEDURES; REPRODUCIBILITY;

HEALTH COMMUNICATION; HEALTH SERVICES RESEARCH; HUMANS; PERSUASIVE COMMUNICATION; REPRODUCIBILITY OF RESULTS;

EID: 84914162835     PISSN: 10410236     EISSN: 15327027     Source Type: Journal    
DOI: 10.1080/10410236.2014.974131     Document Type: Article

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