Perceived similarity of exemplar traits and behavior effects on message evaluation

Communication Research

Volumn 33, Issue 1, 2006, Pages 3-18

  Andsager, Julie L ^a   Bemker, Victoria ^a,b   Choi, Hong Lim ^a   Torwel, Vitalis ^a  

^a UNIVERSITY OF IOWA   (United States)

^b Television Research and Consultation Firm

Author keywords

Alcohol; Exemplars; Message processing; Perceived similarity; Social cognitive theory

Indexed keywords

EID: 31644440545     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650205283099     Document Type: Article

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