Affective Antecedents of the Perceived Effectiveness of Antidrug Advertisements: An Analysis of Adolescents' Momentary and Retrospective Evaluations

Prevention Science

Volumn 12, Issue 3, 2011, Pages 278-288

  Yzer, Marco C ^a   Vohs, Kathleen D ^a   Luciana, Monica ^a   Cuthbert, Bruce N ^a   MacDonald III, Angus W ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Arousal; Drug use prevention; Perceived message effectiveness; Valence

Indexed keywords

ADDICTION; ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; HUMAN; RETROSPECTIVE STUDY;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; HUMANS; RETROSPECTIVE STUDIES; SUBSTANCE-RELATED DISORDERS;

EID: 79961207328     PISSN: 13894986     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11121-011-0212-y     Document Type: Article

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