Emotional reactions to and perceived effectiveness of media messages: Appraisal and message sensation value

Western Journal of Communication

Volumn 72, Issue 1, 2008, Pages 40-61

  Kang, Yahui ^a   Cappella, Joseph N ^b  

^a BOSTON CONSULTING GROUP   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Appraisal; Discrete emotion; Message sensation value; Perceived message effectiveness

Indexed keywords

EID: 40549126241     PISSN: 10570314     EISSN: 17451027     Source Type: Journal    
DOI: 10.1080/10570310701827604     Document Type: Article

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