Perceived effectiveness of tobacco countermarketing advertisements among young adults

American Journal of Health Behavior

Volumn 32, Issue 6, 2008, Pages 725-734

  Murphy Hoefer, Rebecca ^a   Hyland, Andrew ^b   Higbee, Cheryl ^b  

^a KENNESAW STATE UNIVERSITY   (United States)

^b ROSWELL PARK CANCER INSTITUTE   (United States)

Author keywords

Advertisement; Antitobacco messages; Countermarketing; Mass media

Indexed keywords

EID: 56149121742     PISSN: 10873244     EISSN: None     Source Type: Journal    
DOI: 10.5993/AJHB.32.6.16     Document Type: Article

References (44)

1. Centers for Disease Control and Prevention. Cigarette smoking among adults-United States, 2004. Morb Mortal Wkly Rep. 2005;54(44):1121-1124.
2. Sax L J. Health trends among college freshmen. J Am Coll Health. 1997;45(6):252-262.
3. Cummings KM, Morley CP, Hyland A. Failed promises of the cigarette industry and its effect on consumer misperceptions about the health risks of smoking. Tob Control. 2002;11(Suppl I):i110-i117.
4. Biener L, Nyman AL, Kline RL, Albers AB. Adults only: the prevalence of tobacco promotions in bars and clubs in the Boston area. Tob Control. 2004;13:403-408.
5. Ling PM, Glantz SA. Why and how the tobacco industry sells cigarettes to young adults: evidence from industry documents. Am J Public Health. 2002;92(6):908-916.
6. Sepe E, Ling PM, Glantz SA. Smooth moves: bar and nightclub tobacco promotions that target young adults. Am J Public Health. 2002;92(3):414-9.
7. Hammond D, Tremblay I, Chaiton M, et al. Tobacco on campus: industry marketing and tobacco control policy among post-secondary institutions in Canada. Tob Control. 2005;14:136-140.
8. Flay BR. Mass media and smoking cessation: a critical review. Am J Public Health. 1987;77(2):153-160.
9. Farrelly MC, Niederdeppe J, Yarsevich J. Youth tobacco prevention mass media campaigns: past, present, and future. Tob Control. 2003;12:i35-i47.
10. Backinger Cl, Fagan P, Matthews E, Grana R. Adolescent and young adult tobacco prevention and cessation: current status and furture directions. Tob Control. 2003; 12(Suppl IV):iv46-iv53.
11. Borland R, Balmford J. Understanding how mass media campaigns impact on smokers. Tob Control. 2003; 12 (Suppl II):ii45-ii52.
12. Hopkins DP, Briss PA, Ricard CJ, et al. Reviews of evidence regarding interventions to reduce tobacco use and exposure to environmental tobacco smoke. Am J Prev Med. 2001;20 (Suppl II): 16-66.
13. Pierce JP, Macaskill P, Hill D. Long-term effectiveness of mass media led anti-smoking campaigns in Australia. Am J Public Health. 1990;80(5):565-569.
14. Hyland A, Wakefield MA, Higbee C, et al. Antitobacco television advertising and indicators of smoking cessation in adults: a cohort study. Health Educ Res. 2006;21(2):296-302.
15. Fiore MC, Croyle RT, Curry SJ, et al. Preventing 3 million premature deaths and helping 5 million smokers quit: a national action plan for tobacco cessation. Am J Public Health. 2004;94(2):205-210.
16. McVey D, Stapleton J. Can anti-smoking television advertising affect smoking behaviour? Controlled trial of the Health Education Authority for England's anti-smoking TV campaign. Tob Control. 2000;9:273-282.
17. Hu TW, Sung HY, Keeler TE. Reducing cigarette consumption in California: tobacco taxes vs an anti-smoking media campaign. Am J Public Health. 1995;85(9):1218-1222.
18. Emery S, Wakefield MA, Terry-McElrath Y, et al. Televised state-sponsored antitobacco advertising and youth smoking beliefs and behavior in the United States, 1999-2000. Arch Pediatr Adolesc Med. 2005;159(7):639-645.
19. Friend K, Levy DT. Reductions in smoking prevalence and cigarette consumption associated with mass-media campaigns. Health Educ Res. 2002;17(1):85-98.
20. Netemeyer R, Andrews C, Burton S. Effects of antismoking advertising-based beliefs on adult smokers' consideration of quitting. Am J Public Health. 2005:95(6); 1062-1066.
21. Farrelly MC, Healton CH, Davis KC, et al. Getting to the truth: evaluating national tobacco countermarketing campaigns. Am J Public Health. 2002;92(6):901-907.
22. Niederdeppe J, Farrelly MC, Haviland ML. Confirming "truth": more evidence of a successful tobacco countermarketing campaign in Florida. Am J Public Health. 2004;94(2):255-257.
23. Sparks RE, Green LW. Mass media in support of smoking cessation. In: National Cancer Institute, Eds). Population-Based Smoking Cessation: Proceedings of a Conference on What Works to Influence Cessation in the General Population. Smoking and Tobacco Control Monograph no. 12. Bethesda, MD: US Department of Health and Human Services, National Institutes of Health, National Cancer Institute, 2000:199-216. (NIH Publication 00-4892.).
24. Fishbein M, Ajzen I. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley 1975.
25. Wright-Isak C, Faber RJ, Homer LR. Comprehensive measurement of advertising effectiveness: news from the marketplace. In Wells WD, (Ed). Measuring Advertising Effectiveness. Mahwah, NJ: Erlbaum 1997:7.
26. Pechmann C, Zhao G, Goldberg ME, Reibling ET. What to convey in antismoking advertisements for adolescents? The use of protection motivation theory to identify effective message themes. J Mark. 2004;67:1-18.
27. Flynn BS, Worden JK, Seeker-Walker RH, et al. Mass media and school interventions for cigarette smoking prevention: effects two years after completion. Am J Public Health. 1994;84, 1148-1150.
28. Fishbein M, Ajzen I. Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall 1980.
29. Biener L, Taylor TM. The continuing importance of emotion in tobacco control media campaigns: a response to Hastings and MacFayden. Tob Control. 2002:11:75-77.
30. Biener L. Adult and youth response to the Massachusetts antitobacco television campaign. J Public Health Manag Pract. 2000;6(3):40-44.
31. Hochbaum GM. Public Participation in Medical Screening Programs: A Sociopsychological Study. (Public Health Service Publication No. 572). Washington, DC: U.S. Government Printing Office 1958.
32. Murphy-Hoefer R, Alder S, Higbee C. Perceptions about cigarette smoking and risks among college students. Nic Tob Res. 2004;6(Suppl III):S371-S374.
33. Biener L, McCallum-Keeler G, Nyman AL. Adult's response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics. Tob Control. 2000;9:401-407.
34. Wakefield M, Durrant R, Terry-McElrath Y, et al. Appraisal of anti-smoking advertisements by youth at risk for regular smoking: a comparative study in the United States, Australia, and Britain. Tob Control. 2003;12(Suppl II):ii82-86.
35. Goldman LK, Glantz S. A. Evaluation of antismoking advertising campaigns. J Am Med Assoc. 1997;279(1):772-777.
36. Hill D, Chapman S, Donovan R. The return of scare tactics. Tob Control. 1998;7:5-8.
37. nd ed. San Fransisco: Jossey-Bass 1997: 41-59.
38. Lapinski MK, Witte K. Health communication campaigns. In Jackson LD, Duffy K (Eds). Health Communication Research: A Guide to Developments and Directions. Westport, CT: Greenwood Publishing 1998:139-162.
39. Hale JL, Dillard JP. Fear appeals in health promotion campaigns: too much, too little, or just right? In Maibach E, Parrott R, (Eds). Designing Health Messages: Approaches from Communication Theory and Public Health Practice. Newbury Park, CA: Sage Publications 1995:65-80.
40. US Department of Health and Human Services. Reducing tobacco use: A report of the Surgeon General. Atlanta, Georgia: US Department of Health and Human Services: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 2000;403-16.
41. Murphy RL. Development of a low-budget tobacco prevention media campaign. J Public Health Manag Pract. 2000;6(3):45-48.
42. Donovan RJ, Boulter J, Borland R, et al. Continuous tracking of the Australian National Tobacco Campaign: advertising effects on recall, recognition, cognitions, and behavior. Tob Control. 2003;12(Suppl II):ii30-39.
43. Montazeri A, McEwen J. Effective communication: perception of two antismoking advertisements. Patient Education and Counseling. 1997;30:29-35.
44. White V, Tan N, Wakefield M, et al. Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign. Tob Control. 2003; 12 (Suppl II):ii23-ii9.