The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness

Health Communication

Volumn 24, Issue 6, 2009, Pages 483-493

  Kang, Yahui ^a   Cappella, Joseph N ^a   Fishbein, Martin ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; ATTITUDE; CANNABIS SMOKING; CHILD; EVALUATION; FEMALE; HEALTH CARE QUALITY; HUMAN; INFORMATION PROCESSING; MALE; PUBLIC HEALTH; UNITED STATES;

ADOLESCENT; ADVERTISING AS TOPIC; ATTITUDE; CHILD; DATA COLLECTION; FEMALE; HUMANS; MALE; MARIJUANA SMOKING; PROGRAM EVALUATION; PUBLIC HEALTH; UNITED STATES;

EID: 70349609114     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410230903104269     Document Type: Article

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