First and third person perceptions on anti-drug ads among adolescents

Communication Research

Volumn 35, Issue 2, 2008, Pages 169-189

  Cho, Hyunyi ^a   Boster, Franklin J ^b  

^a PURDUE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Adolescents; Anti drug ads; Message quality; Perceived effect

Indexed keywords

EID: 40249084075     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650207313158     Document Type: Article

References (57)