The role of business analytics in customer-involvement and innovation

WITS 2013 - 23rd Workshop on Information Technology and Systems: Leveraging Big Data Analytics for Societal Benefits

Volumn , Issue , 2013, Pages

  Saldanha, Terence ^a   Mithas, Sunil ^b   Krishnan, M S ^b  

^a EMPORIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84907388459     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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