The impact of organizational and environmental variables on strategic market orientation: An empirical investigation

Journal of Global Marketing

Volumn 13, Issue 3, 2000, Pages 111-127

  Schlegelmilch, Bodo B ^a   Ram, Sundaresan ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b Garvin School of International Management   (United States)

Author keywords

Company performance; Organizational and environmental variables; Strategic market orientation

Indexed keywords

EID: 0012542036     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v13n03_06     Document Type: Article

References (25)

1. Anttila, M., Moller, K. and Rajala, A. (1995). "Assessing Market Orientation of High Technology Companies: A Study in the Finnish Electrical and Electronics Industry,” Marketing Today and for the 21st Century, Bergadaa, M. (ed.), Proceedings of the 24th European Marketing Academy Conference, Vol. II, Cergy-Pontoise, France, 1383-1392.
2. Appiah-Adu, K. (1997). “Market Orientation and Performance: Do the findings established in large firms hold in the small business sector 1", Journal of Euro-marketing, 6(3), 1-26.
3. Appiah-Adu, K. and Ranchhod, A. (1998). “Market Orientation and Performance in the Biotechnology Industry: An Exploratory Empirical Analysis,” Technology Analysis & Strategic Management, 10(2), 197-210.
4. Baker, M. (1989). “Marketing-A New Philosophy of Management?”, The Quarterly Review of Marketing, 14(2), 1-4.
5. Caruana, A., Pitt, L. and Berthon, P. (1999). “Excellence-Market Orientation Link: Some Consequences for Service Firms,” Journal of Business Research, 44(1), 5-15.
6. Deshpande, R., Farley, J. U. and Webster, F. E. Jr. (1993), “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis,” Journal of Marketing, 57 (1), 23-37.
7. Diamantopoulos, A. and Hart, S. (1993), “Linking Market Orientation and Company Performance: Preliminary Evidence on Kohli and Jaworski’s Framework,” Journal of Strategic Marketing, 1 (2), 93-121.
8. Diamantopoulos, A., Schlegelmilch, B.B. and Webb, L. (1991), “Factors Affecting Industrial Mail Response Rates,” Industrial Marketing Management, 20 (4), 327-340.
9. Doyle, P. and Hooley, G.J. (1992). “Strategic Orientation and Corporate Performance,” International Journal of Research in Marketing, 9 (1), 59-73.
10. Greenley, G.E. and Foxall, G.R. (1998). “External moderation of associations among stakeholder orientations and company performance,” International Journal of Research in Marketing, 15(1), 51-69.
11. Hamel, G. and Prahalad, C.K. (1989), “Strategic Intent” Harvard Business Review, May-June, 63-76.
12. Houston, F. S. (1986), “The Marketing Concept: What It Is What It Is Not Journal of Marketing, 54 (April), 81-87.
13. Jaworski, B.J. and Kohli, A. (1993), “Market Orientation: Antecedents and Consequences,” Journal of Marketing, 57 (3), July, 53-70.
14. Kohli, A. and Jaworski, B.J. (1990), “Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing, 54 (2), April, 1-18.
15. McNeal, J.U. and Lamb, C.W. (1980), “Marketing Orientation in the Nonprofit Sector: The Case of Hospitals," Journal of the Academy of Marketing Science, 8 (1), 26-32.
16. Narver, J.C. and Slater, S.F. (1990), “The Effect of a Market Orientation on Business Profitability," Journal of Marketing, 54, 20-35.
17. Norburn, D., Birley, S., Dunn, M. and Payne, A. (1990), “A Four Nation Study of the Relationship Between Marketing Effectiveness, Corporate Culture, Corporate Values, and Market Orientation.” Journal of International Business Studies, 21 (3), 451-468.
18. Porter, M.E. (1987), “From Competitive Advantage to Corporate Strategy,” Harvard Business Review, May-June, 43-59.
19. Ruekert, R.W. (1992), “Developing a Market Orientation: An Organizational Strategy Perspective," International Journal of Research in Marketing, 9, 225-245.
20. Schnaars, S.P. (1991), Marketing Strategy: A Customer-Driven Approach, New York, The Free Press.
21. Sharp, B. (1991), “Marketing Orientation: More Than Just Customer Focus,” International Marketing Review, 8 (4), 20-25.
22. Siguaw, J.A., Brown, G. and Widing, R. (1994), “The Influence of Market Orientation of the Firm on Sales Force Behavior and Attitudes,” Journal of Marketing Research, 31 (1), February.
23. Slater, S.F. and Narver, J.C. (1994), “Does Competitive Environment Moderate the Market Orientation-Performance Relationship?”, Journal of Marketing, 58 (1), 46-55.
24. Ulrich, D. and Wiersema, M.F. (1989), “Gaining Strategic and Organizational Capability in a Turbulent Business Environment,” The Academy of Management Executive, v. III (2), 115.
25. Urban, G.L. and von Hippel, E. (1988), “Lead User Analysis for the Development of New Industrial Products,” Management Science, May 1988, 569-582.