From mass customization to mass personalization: A strategic transformation

International Journal of Flexible Manufacturing Systems

Volumn 19, Issue 4, 2007, Pages 533-547

  Kumar, Ashok ^a  

^a GRAND VALLEY STATE UNIVERSITY   (United States)

Author keywords

Delayed differentiation; Mass customization; Meta research; Modularity; Personalization

Indexed keywords

COMPUTER SOFTWARE; CONSUMER ELECTRONICS; FLEXIBLE MANUFACTURING SYSTEMS; INFORMATION TECHNOLOGY; INTERNET; PROFITABILITY;

DELAYED DIFFERENTIATION; MASS CUSTOMIZATION; META RESEARCH; MODULARITY; PERSONALIZATION;

STRATEGIC PLANNING;

EID: 44649105157     PISSN: 09206299     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10696-008-9048-6     Document Type: Article

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