Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market

Tourism Management

Volumn 46, Issue , 2015, Pages 359-366

  Legohérel, Patrick ^a   Hsu, Cathy H C ^b   Daucé, Bruno ^a  

^a UNIVERSITÉ D'ANGERS   (France)

^b THE HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

CHAID; Exploratory buying behavior; Segmentation; Variety seeking

Indexed keywords

GLOBALIZATION; TOURISM MANAGEMENT; TOURISM MARKET; TOURIST BEHAVIOR; TRAVEL BEHAVIOR; CONSUMPTION BEHAVIOR; INTERNATIONAL TOURISM;

EID: 84907083288     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2014.07.011     Document Type: Article

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