How U.S. consumers view in-store promotions

Journal of Business Research

Volumn 64, Issue 1, 2011, Pages 51-54

  Schultz, Don E ^a   Block, Martin P ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

CHAID; In Store; Predictive Results; Promotion analysis

Indexed keywords

EID: 78449244565     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.09.021     Document Type: Article

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