Market segmentation in the tourism industry and consumers' spending: What about direct expenditures?

Journal of Travel and Tourism Marketing

Volumn 20, Issue 2, 2006, Pages 15-30

  Legohérel, Patrick ^a   Wong, Kevin K F ^b  

^a UNIVERSITÉ D'ANGERS   (France)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

CHAID; Direct expenditure; Hong Kong; Regression; Segmentation

Indexed keywords

EID: 33751234255     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v20n02_02     Document Type: Article

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