Store environment's impact on variety seeking behavior

Journal of Retailing and Consumer Services

Volumn 19, Issue 4, 2012, Pages 419-428

  Mohan, Geetha ^a   Sivakumaran, Bharadhwaj ^b   Sharma, Piyush ^c  

^a SSN School of Management and Computer Applications   (India)

^b GREAT LAKES INSTITUTE OF MANAGEMENT   (India)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Optimum stimulation level; Positive effect; Store environment; Structural equation modeling; Variety seeking behavior

Indexed keywords

CONSUMPTION BEHAVIOR; FACTOR ANALYSIS; METHODOLOGY; NUMERICAL MODEL; RETAILING; SHOPPING ACTIVITY; SURVEY METHOD;

DUBAI [UNITED ARAB EMIRATES]; UNITED ARAB EMIRATES;

EID: 84861767715     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2012.04.003     Document Type: Article

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