Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia

Journal of Global Marketing

Volumn 25, Issue 4, 2012, Pages 213-225

  Legohérel, Patrick ^a   Daucé, Bruno ^a   Hsu, Cathy H C ^b  

^a UNIVERSITÉ D'ANGERS   (France)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

canonical analysis; cross cultural study; culture; exploratory buying behavior; international travelers; loyalty; Variety seeking

Indexed keywords

EID: 84872417337     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2012.748322     Document Type: Article

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