Do consumer perceptions matter in measuring choice variety and variety seeking?

Journal of Business Research

Volumn 67, Issue 1, 2014, Pages 2786-2792

  Desai, Kalpesh Kaushik ^a   Trivedi, Minakshi ^b  

^a BINGHAMTON UNIVERSITY   (United States)

^b 325 Jacobs Management Center   (United States)

Author keywords

Choice models; Inter product similarity; Measures of choice variety; Variety seeking

Indexed keywords

EID: 84885857415     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.08.019     Document Type: Article

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