The influence of greenwash on green word-of-mouth (green WOM): The mediation effects of green perceived quality and green satisfaction

Quality and Quantity

Volumn 48, Issue 5, 2014, Pages 2411-2425

  Chen, Yu Shan ^a   Lin, Chang Liang ^b   Chang, Ching Hsun ^c  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

^b NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Green marketing; Green perceived quality; Green satisfaction; Green word of mouth (green WOM); Greenwash

Indexed keywords

EID: 84905386617     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-013-9898-1     Document Type: Article

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