Marketing communications management: Concepts and theories, cases and practices

Marketing Communications Management: Concepts and Theories, Cases and Practices

Volumn , Issue , 2004, Pages 1-441

  Copley, Paul ^a  

^a NORTHUMBRIA UNIVERSITY   (United Kingdom)

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EID: 84904777631     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080473376     Document Type: Book

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