Corporate philanthropy in France, Germany and the UK: International comparisons of commercial orientation towards company giving in European nations

International Marketing Review

Volumn 15, Issue 6, 1998, Pages 458-475

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Corporate policy; International marketing; Marketing communications; Philanthropy; Sponsorship

Indexed keywords

EID: 0010656750     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339810244778     Document Type: Review

References (43)

1. Aagaard, P. (1996, "Finding common ground", Hollis Sponsorship and Donations Yearbook, 4th ed., Hollis Directories Ltd, London, pp. 295-96.
2. Anheir, H.K., Salamon, L.M. and Archambault, E. (1996, "Do patterns of private giving and volunteering vary by country?", in Pharoah, C. (Ed.), Dimensions of the Voluntary Sector, Charities Aid Foundation, London, pp. 167-72.
3. Barsoux, J.L. and Lawrence, P. (1997, French Management: Elitism in Action, Cassell, London.
4. Bennett, R. (1997, "Corporate philanthropy in the United Kingdom: altruistic giving or marketing communications weapon", Vol. 3 No. 2, pp. 88-110.
5. Brown, P., Casson, D. and Smyth, J. (1995, The Major Companies Guide 1996/97, Directory of Social Change, London.
6. Bruhn, M. (1991, "Company giving in Germany: an overview", in Dabson, B. (Ed.), Company Giving in Europe, Directory of Social Change, London, pp. 73-6.
7. Casson, D. (1991, The Major Companies Guide, Directory of Social Change, London.
8. Casson, D. (1995, A Guide to Company Giving 1995/96, Directory of Social Change, London.
9. Collins, M. (1994, "Global corporate philanthropy and relationship marketing", European Management Journal, Vol. 12 No. 2, pp. 226-33.
10. Crowley, M.G. (1991, "Prioritising the sponsorship audience", European Journal of Marketing, Vol. 25 No. 11, pp. 11-21.
11. Dabson,B. (Ed.) (1991, Company Giving in Europe, Directory of Social Change, London.
12. De Maricourt, R. and Heliburn, B. (1997, "Consumer, products, markets and the marketing process", in Crawshaw, R. (Ed.), The European Business Environment: France, International Business Press, London, pp. 74-87.
13. Drumwright, M.E. (1996, "Company advertising with a social dimension: the role of noneconomic criteria", Journal of Marketing, Vol. 6 No. 4, pp. 71-87.
14. Eastwood, M. (1993, A Guide to Company Giving, The Directory of Social Change, London.
15. Fombrun, C. and Shanley, M. (1990, "What's in a name? Reputation building and corporate strategy", Academy of Management Journal, Vol. 33 No. 2, pp. 233-58.
16. Harris, N. (1996, European Business, Macmillan, London.
17. Harzig, A. (1997, "Response rates in international mail surveys: results of a 22 country study", International Business Review, Vol. 6 No. 4, pp. 641-65.
18. Hollis Sponsorship and Donations Yearbook (1996), 4th ed., Hollis Directories Ltd, London.
19. Irwin, R.L. and Asimakopoulos, M.K. (1992, "An approach to the evaluation and selection of sport sponsorship proposals", Sport Marketing Quarterly, Vol. 1 No. 2, pp. 43-51.
20. Jobber, D. and O'Reilly, D.O. (1995, "Six key methods of increasing response rates to industrial mail surveys", in Jobber, D. (Ed.), Making Marketing Work, Proceedings of the 1995 MEG Conference, University of Bradford, Vol. 1, pp. 414-21.
21. Lane, C. (1989, Management and Labour in Europe, Edward Elgar, Cheltenham.
22. Lee, S. (1996, "Philanthropy still has its place", Hollis Sponsorship and Donations Yearbook, 4th ed., Hollis Directories Ltd, London, pp. 293-4.
23. Logan, D. (1993, Transnational Giving: An Introduction to the Corporate Citizenship Activity of International Companies in Europe, Directory of Social Change, London.
24. Lowengard, M. (1989, "Community relations: new approaches to building consensus", Public Relations Journal, Vol. 45 No. 10, pp. 24-30.
25. Luks, A. (1988, "Helper's high", Psychology Today, October, pp. 39-40.
26. Lynn, E. (1997, "German business culture", in Millar, M. and Reuvid, J. (Eds), Doing Business with Germany, Kogan Page, London, pp. 57-67.
27. McQuillan, J. (1992, Charity Trends, 13 th ed., Charities Aid Foundation, London.
28. Mattehart, A. (1989, Multinational Corporations and Corporate Cultures, Horseshoe Press, New York, NY.
29. Meenaghan, T. (1991, "The role of sponsorship in the marketing communications mix", International Journal of Advertising, Vol. 10, pp. 35-47.
30. Mescon, T.S. and Tilson, D.J. (1987, "Corporate philanthropy: a strategic approach to the bottom line", California Management Review, Vol. 29 No. 2, pp. 49-61.
31. Murray, K.B. and Montanari, J.R. (1986, "Strategic management of the socially responsible firm: integrating management and marketing theory", Academy of Management Review, Vol. 11 No. 4, pp. 815-27.
32. Norton, M. (1991, Raising Money from Industry, Directory of Social Change, London.
33. Otker, T. (1988, "Exploitation: the key to sponsorship success", European Research, May, pp. 77-86.
34. Pharoah, C. (Ed.) (1996, Dimensions of the Voluntary Sector, 2nd ed., Charities Aid Foundation, London.
35. Rigaud, J. (1991, "Company giving in France: an overview", in Dabson, B. (Ed.), Company Giving in Europe, Directory of Social Change, London, pp. 57-60.
36. Salamon, L. and Anheier, H. (1995, "The emerging sector: the non-profit sector in comparative perspective", in Saxon-Harrold, S. and Kendall, J. (Eds), Dimensions of the Voluntary Sector, London Charities Aid Foundation, London, pp. 71-90.
37. Salamon, L., Anheier, H. and Sokolowski, W. (1996, The Emerging Sector, John Hopkins University Institute for Policy Studies, Baltimore, MD.
38. Simon, F.L. (1995, "Global corporate philanthropy: a strategic framework", International Marketing Review, Vol. 12 No. 4, pp. 20-37.
39. Thwaites, D. (1994, "Corporate sponsorship by the financial services industry", Journal of Marketing Management, Vol. 10 No. 8, pp. 743-63.
40. Webster, F.E. (1992, "The changing role of marketing in the corporation", Journal of Marketing, Vol. 56 No. 7, pp. 1-17.
41. Williamson, G.M. and Clark, M.S. (1989, "Providing help and desired relationship type as determinants of changes in mood and self-evaluations", Journal of Personality and Social Psychology, Vol. 56 No. 5, pp. 722-34.
42. Willsher, R. (1996, "Trends in corporate giving", CBI European Business Handbook, Kogan Page, London, pp. 7-13.
43. Witcher, B., Gordon Craigen, J., Culligan, D. and Harvey, A. (1991, "The links between objectives and function in organisational sponsorship", International Journal of Advertising, Vol. 10 No. 1, pp. 13-33.