Post-adoption attitudes to advertising on the internet

Journal of Advertising Research

Volumn 42, Issue 5, 2002, Pages 95-104

  Rodgers, Shelly ^a   Chen, Qimei ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 32444449016     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-5-95-104     Document Type: Review

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