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Volumn 6, Issue 2, 2001, Pages 71-75

Online PR: Emerging organisational practice

Author keywords

Communications technology; Public relations; Public relations consultants; Qualifications

Indexed keywords


EID: 28344446414     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280110391016     Document Type: Review
Times cited : (17)

References (16)
  • 1
    • 84986169042 scopus 로고    scopus 로고
    • Web site says that too many people are operating without a ‘clue”’
    • Bayer, M. (1999a), “Web site says that too many people are operating without a ‘clue”’, Public Relations Tactics, June, p. 6.
    • (1999) Public Relations Tactics , pp. 6.
    • Bayer, M.1
  • 2
    • 84986083251 scopus 로고    scopus 로고
    • Understanding the customer experience on the Web
    • Bayer, M. (1999b), “Understanding the customer experience on the Web”, Public Relations Tactics, November, p. 27.
    • (1999) Public Relations Tactics , pp. 27.
    • Bayer, M.1
  • 3
    • 0003029960 scopus 로고    scopus 로고
    • When those nasty rumors start breeding on the Web, you’ve got to move fast
    • Crawford, A.P. (1999), “When those nasty rumors start breeding on the Web, you’ve got to move fast”, Public Relations Quarterly, Winter, pp. 43-5.
    • (1999) Public Relations Quarterly , pp. 43-45
    • Crawford, A.P.1
  • 4
    • 84986050734 scopus 로고    scopus 로고
    • New communication media, new public relations practices, new teaching ways
    • Chicago, IL, November.
    • Ekachai, D. (1999), “New communication media, new public relations practices, new teaching ways”, Annual Convention of the National Communication Association, Vol. 47, Chicago, IL, November.
    • (1999) Annual Convention of the National Communication Association , vol.47
    • Ekachai, D.1
  • 6
    • 84986050752 scopus 로고    scopus 로고
    • Learning to use computers for future communication professions
    • paper presented at the Annual Convention of the National Communication Association, New York, NY, 21-24 November.
    • Hurme, P. (1998), “Learning to use computers for future communication professions”, paper presented at the Annual Convention of the National Communication Association, New York, NY, 21-24 November.
    • (1998)
    • Hurme, P.1
  • 7
    • 84986050721 scopus 로고    scopus 로고
    • Interactivity in Web sites of medical support organizations in Finland
    • Hurme, P. (2000), “Interactivity in Web sites of medical support organizations in Finland”, Journal of Promotion Management, Vol. 6.
    • (2000) Journal of Promotion Management , vol.6
    • Hurme, P.1
  • 9
    • 23844544324 scopus 로고    scopus 로고
    • Guidelines for implementing new technology in public relations
    • Lordan, E. (1999), “Guidelines for implementing new technology in public relations”, Public Relations Quarterly, Fall, pp. 15-17.
    • (1999) Public Relations Quarterly , pp. 15-17
    • Lordan, E.1
  • 10
    • 0000208366 scopus 로고
    • Interactivity: from new media to communication
    • in Hawkins, R., Weimann, J. and Pingree, S. (Eds), Sage, Newbury Park, CA
    • Rafaeli, S. (1988), “Interactivity: from new media to communication”, in Hawkins, R., Weimann, J. and Pingree, S. (Eds), Advancing Communication Science: Merging Mass and Interpersonal Processes, Sage, Newbury Park, CA, pp. 124-81.
    • (1988) Advancing Communication Science: Merging Mass and Interpersonal Processes , pp. 124-181
    • Rafaeli, S.1
  • 12
    • 84986051741 scopus 로고    scopus 로고
    • Marketing your site: media exposure for net success
    • Sedge, M. (1999), “Marketing your site: media exposure for net success”, Seybold Report on Internet Publishing, Vol. 3 No. 10, pp. 68.
    • (1999) Seybold Report on Internet Publishing , vol.3 , Issue.10 , pp. 68.
    • Sedge, M.1
  • 13
    • 84986163343 scopus 로고    scopus 로고
    • Still in the womb
    • quoted 3 March.
    • Stein, L. (2000), “Still in the womb”, www.searchz.com/Articles/0820993.shtml, quoted 3 March.
    • (2000)
    • Stein, L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.