Decoding competitive propositions: A semiotic alternative to traditional advertising research

International Journal of Market Research

Volumn 43, Issue 2, 2001, Pages 171-

  Harvey, Michael ^a   Evans, Malcolm ^b  

^a GuinnessUDV

^b Added Value and Brown KSDP

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EID: 0347240749     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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