Competition, strategy, technology and people: the challenges facing PR

International Journal of Advertising

Volumn 15, Issue 2, 1996, Pages 116-127

  Dibb, Sally ^a   Simkin, Lyndon ^a   Vancini, Adam ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18844449552     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1996.11104641     Document Type: Article

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