Marketing public relations: Conceptual legitimacy or window dressing?

Marketing Intelligence & Planning

Volumn 15, Issue 2, 1997, Pages 71-84

  Kitchen, Philip J ^a   Papasolomou, Ioanna C ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b KEELE UNIVERSITY   (United Kingdom)

Author keywords

Communications; Marketing; Public relations; theory

Indexed keywords

EID: 84993016514     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710165876     Document Type: Review

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