Approach-avoidance model of persuasion: Alpha and omega strategies for change

Resistance and Persuasion

Volumn , Issue , 2003, Pages 117-148

  Knowles, Eric S ^a   Linn, Jay A ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b WIDENER UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909058801     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609816     Document Type: Chapter

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