Brand image and customers' willingness to pay a price premium for food brands

Journal of Product and Brand Management

Volumn 23, Issue 2, 2014, Pages 90-102

  Anselmsson, Johan ^a   Bondesson, Niklas Vestman ^a   Johansson, Ulf ^a  

^a LUND UNIVERSITY   (Sweden)

Author keywords

Brand equity; Brand image; Brand loyalty; Food product; Price premium; Private labels

Indexed keywords

EID: 84902468955     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/JPBM-10-2013-0414     Document Type: Article

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