Why do customers keep or switch their mobile telecommunication service provider?

Studies in Computational Intelligence

Volumn 351, Issue , 2011, Pages 349-362

  Kim, Kyoungae ^a   Park, Jaesung ^a   Kim, Jaejon ^b   Koh, Joon ^b  

^a Chonnam National University   (South Korea)

^b Chonnam National University   (South Korea)

Author keywords

Alternative Attractiveness; Bonds; Mobile Telecommunication Service

Indexed keywords

EID: 79953171876     PISSN: 1860949X     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-19953-0_35     Document Type: Article

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