Erratum to “A Multi-category Customer Base Analysis”, (International Journal of Research in Marketing (2014) 31(3) (266–279) (S0167811614000226) (10.1016/j.ijresmar.2013.12.003));A multi-category customer base analysis

International Journal of Research in Marketing

Volumn 31, Issue 3, 2014, Pages 266-279

  Park, Chang Hee ^a   Park, Young Hoon ^b   Schweidel, David A ^c  

^a BINGHAMTON UNIVERSITY   (United States)

^b SAS Institute Inc   (United States)

^c EMORY UNIVERSITY   (United States)

Author keywords

Bayesian estimation; Customer base analysis; Latent space models; Multi category choice models; Timing models

Indexed keywords

EID: 84897857636     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2016.08.004     Document Type: Erratum

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