Investigating Purchase Timing Behavior in Two Related Product Categories

Journal of Marketing Research

Volumn 35, Issue 1, 1998, Pages 43-53

  Chintagunta, Pradeep K ^b   Haldar, Sudeep ^a  

^a MCKINSEY AND COMPANY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032340285     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151929     Document Type: Article

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