Predicting product purchase from inferred customer similarity: An autologistic model approach

Management Science

Volumn 54, Issue 1, 2008, Pages 71-82

  Moon, Sangkil ^a   Russell, Gary J ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

Autologistic model; Marketing; Recommendation system; Spatial statistics

Indexed keywords

AUTOLOGISTIC MODELS; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); PRODUCT RECOMMENDATION MODELS; SPATIAL STATISTICS;

BENCHMARKING; CUSTOMER SATISFACTION; MATHEMATICAL MODELS; PROBABILITY DISTRIBUTIONS; STATISTICS;

CONSUMER PRODUCTS;

EID: 38849205526     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1070.0760     Document Type: Article

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