The nutrition elite: Do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?

Journal of Public Policy and Marketing

Volumn 28, Issue 1, 2009, Pages 41-55

  Andrews, J Craig ^a   Netemeyer, Richard G ^b   Burton, Scot ^c  

^a MARQUETTE UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

^c UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Advertising; Disclosures; Knowledge; Nutrition; Obesity

Indexed keywords

EID: 70149096502     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.1.41     Document Type: Article

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