Health Branding Ethics

Journal of Business Ethics

Volumn 104, Issue 1, 2011, Pages 33-45

  Anker, Thomas Boysen ^a   Sandøe, Peter ^b   Kamin, Tanja ^c   Kappel, Klemens ^d  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

^b UNIVERSITY OF COPENHAGEN   (Denmark)

^c UNIVERSITY OF LJUBLJANA   (Slovenia)

^d UNIVERSITY OF COPENHAGEN   (Denmark)

Author keywords

Distortion of health knowledge; Exploitation of false inferences; Health branding ethics; Health claims; Health symbols; Inducement of false beliefs; Medicalization; Pathologizing; Process claims; Stereotyping

Indexed keywords

EID: 80255123404     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-0887-9     Document Type: Article

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