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Volumn 20, Issue 5, 2014, Pages 663-677

Disentangling customer orientation-executive perspective

Author keywords

Customer orientation; Customer value; Executive level; Strategic decision making; Value dimensions

Indexed keywords


EID: 84897057600     PISSN: 14637154     EISSN: None     Source Type: Journal    
DOI: 10.1108/BPMJ-06-2013-0068     Document Type: Article
Times cited : (12)

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