Marketing information use and organisational performance: The mediating role of responsiveness

Journal of Strategic Marketing

Volumn 12, Issue 4, 2004, Pages 231-242

  Souchon, Anne L ^a   Cadogan, John W ^a   Procter, David B ^b   Dewsnap, Belinda ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b NONE

Author keywords

Environmental turbulence; Information use; Overload; Performance; Responsiveness

Indexed keywords

EID: 84986168667     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254042000308057     Document Type: Article

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