A question of value

Marketing Management

Volumn 14, Issue 4, 2005, Pages 38-43

  Smith, Gerald E ^a   Nagle, Thomas T ^b  

^a BOSTON COLLEGE   (United States)

^b Strategic Pricing Group Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24344509285     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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