The wisdom of crowds: The potential of online communities as a tool for data analysis

Technovation

Volumn 34, Issue 4, 2014, Pages 203-214

  Garcia Martinez, Marian ^a   Walton, Bryn ^a  

^a UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Creativity; Crowdsourcing; Data analytics; Knowledge communities; Online communities; Open innovation; Predictive modelling competition; Shopper behaviour

Indexed keywords

CREATIVITY; CROWDSOURCING; DATA ANALYTICS; KNOWLEDGE COMMUNITIES; ON-LINE COMMUNITIES; OPEN INNOVATION; PREDICTIVE MODELLING; SHOPPER BEHAVIOUR;

INDUSTRY; TOOLS;

ONLINE SYSTEMS;

EID: 84896770268     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2014.01.011     Document Type: Article

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