Knowledge creation in marketing: The role of predictive analytics

European Business Review

Volumn 19, Issue 4, 2007, Pages 303-315

  Hair Jr , Joe F ^a  

^a KENNESAW STATE UNIVERSITY   (United States)

Author keywords

Data handling; Knowledge creation; Market research; Multivariate analysis; Predictive process

Indexed keywords

EID: 34250862860     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340710760134     Document Type: Article

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