A taxonomy of mobile phone consumers: Insights for marketing managers

Journal of Strategic Marketing

Volumn 22, Issue 1, 2014, Pages 73-89

  Aroean, Lukman ^a   Michaelidou, Nina ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

cluster; consumer innovativeness; emotion; mobile phones; prestige price sensitivity; taxonomy

Indexed keywords

EID: 84893984768     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.876063     Document Type: Article

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